Title: How Cool Brands Stay Hot | Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer
Description: How Cool Brands Stay Hot - a book about branding to Gen Y by Joeri Van den Bergh (Insites Consulting) and Mattias Behrer (MTV Networks)
Keywords:How Cool Brands Stay Hot, Cool, Brands, Brand, CoolBrands, Hot, book, boek, presentation, presentatie, Generation Y, Gen Y, GenY, GenerationY, Millenials, Branding, Marketing, Communication, MTV, Insites, Insites Consultng, Consulting, Vlerick, Management, Joeri Van den Bergh,
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